YouTube Partner Program overview & eligibility Computer YouTube Help

This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen, who were former employees of PayPal.

Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube. It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth. The Daily Telegraph wrote that in 2007, YouTube consumed as much bandwidth as the entire Internet in 2000. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.

  • In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders.
  • As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province.
  • To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018.
  • Sometimes channels require multiple reviews, especially when several reviewers disagree on your channel’s suitability for YPP.

In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video.

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Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. In June 2022, the War Gonzo channel run by Russian military blogger and journalist Semyon Pegov was deleted. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible.

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Meta issued a public apology, stating that a technical error led to the unintended recommendation of such content. A Meta spokesperson explained, “We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake.” In December 2017, Instagram began to allow users to follow hashtags, which display relevant highlights of the topic in their feeds.

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In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. Other functions of Google Play Movies & TV were integrated into the Google TV service. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial. On YouTube, this will be based on factors such as searches and video history, and the age of the account. The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.

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Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date. In October 2015, it released Boomerang, a video app that combines photos into short, one-second videos that play back-and-forth in a loop. In April 2016, Instagram released a Windows 10 Mobile app, after years of demand from Microsoft and the public to release an app for the platform.

  • On September 28, 2016, YouTube named Lyor Cohen, the co-founder of 300 Entertainment and former Warner Music Group executive, the Global Head of Music.
  • When users receive a private message from someone they don’t follow, the message is marked as pending and the user must accept to see it.
  • In the wake of the Cambridge Analytica scandal, Instagram began to impose further restrictions on its API in 2018.
  • When children watch short-form videos, they learn to expect continual stimulation and fast-paced changes, which can cause problems when engaging in activities that require greater focus, such as reading.

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They appear as circles below the profile picture and biography and are accessible from the desktop website as well. In June 2018, the daily active story users of Instagram had reached 400 million users, and monthly active users had reached 1 billion active users. In September 2024, Instagram added a sticker editor which allows users to cut out elements of photos and send them privately. Instagram offers a number of photographic filters that users can apply to their images. In February 2012, Instagram added a “Lux” filter, an effect that “lightens shadows, darkens highlights and increases contrast”. remotemode reviews In December 2014, Slumber, Crema, Ludwig, Aden, and Perpetua were five new filters added to the Instagram filter family.

YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. On December 17, 2005—the same week YouTube exited beta—NBCUniversal Saturday Night Live ran a sketch “Lazy Sunday” by The Lonely Island. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns.

The complex has 51,468 square metres (554,000 square feet) of space and can house up to 2,800 employees. YouTube officially launched the “polymer” redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017. Between November 2005 and April 2006, the company raised money from various investors, with Sequoia Capital and Artis Capital Management being the largest two. YouTube’s early headquarters were situated above a pizzeria and a Japanese restaurant in San Mateo, California. In February 2005, the company registered The first video was uploaded on April 23, 2005. Titled “Me at the zoo”, it shows co-founder Jawed Karim at the San Diego Zoo and can still be viewed on the site.

In March 2021, Instagram launched a new feature in which four people can go live at once. Instagram also announced that adults would not be allowed to message teens who don’t follow them as part of a series of new child safety policies. According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic.

To focus our support for creators who are active and engaged with the community, we may turn off monetization on channels that haven’t uploaded a video or posted to the Posts tab for 6 months or more. The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and monetization features, and access to our Creator Support teams. Learn more about the features, eligibility criteria, and application details in this article. When content is undisclosed, in some cases, YouTube may take action to reduce the risk of harm to viewers by proactively applying a label that creators will not have the option to remove. Additionally, creators who consistently choose not to disclose this information may be subject to penalties from YouTube, including removal of content or suspension from the YouTube Partner Programme. If creators select ‘Yes’ to indicate that their content is altered or synthetic, we’ll add a label to their video’s description field.

We require creators to disclose meaningfully altered or synthetically generated content that seems realistic. Altered or synthetic content can include content that is fully or partially altered or created using any audio, video, image creation or editing tools. Realistic content and meaningful changes require disclosure, while unrealistic or minor edits don’t. Creators who make a post or YouTube Short using Dream Track or Dream Screen, YouTube’s generative artificial intelligence (AI) tools, don’t need to take extra steps to disclose. This could include content that is fully or partially altered or created using audio, video or image creation or editing tools.

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